Conference paper by Juke Jouhki, Epp Lauk, Maija Penttinen and Turo Uskali. It explores research ethics in the era of social media and big data by discussing a debated Facebook experiment about emotional contagion.

Jouhki, Jukka, Epp Lauk, Majja Penttinen, Jukka Rohila, Niina Sormanen and Turo Uskali. 2015. “Social media personhood as a challenge to research ethics: Exploring the case of the Facebook experiment”.

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